Shock value still works

in your marketing sometimes you have to do something to kind shake your prospect out of their daydream state as they scan their e-mail. Here is what I mean. We are working with a computer repair guy and we ran a test with his list. We split his list in half and sent 2 copies … Read more

Wake Up and Smell the Marketing

So I was listening to the radio and there are these two people who go buy the name America’s cheapest family and they said something that reminded me that marketing is all around us. If you go to a grocery store, you will undoubtedly see turkeys on sale at unbelievable prices. Just know that those poor turkeys are just the loss leader to get you in to the store.

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