In this episode, we discuss hope-based marketing. Please listen and share.
Announcer 0:10 Whether you want to start a faith-based business or an online ministry, you’ve come to the right place. This is the Teresa Blaes show with your host, Teresa Blaes Blaes, where she’s bringing her over 20 years of consulting experience to the mic. Now, here’s Teresa.
Teresa Blaes 0:32 Hi, I’m Tricia, please and welcome to the Teresa Blaes Show. Today we are talking about something that I have actually run into very often. To explain, let me kind of set the backdrop. Mike and I were one time we were in a cab, I think we were coming home. And we were talking to the cab driver about being entrepreneurial. It’s a topic that comes up for us fairly often. And his whole philosophy was, I hope this will happen, or I hope that will happen. But he wasn’t willing to take the steps to actually make those things happen. Like I would you know, I asked him, Well, why isn’t and he could give an answer. I’ve seen it especially when you’re talking about people wanting to market their own company or their own venture. I call that hope based marketing, because you’re not really willing to put something in the game to really be of benefit. Okay? if all you’re doing is relying, well, I hope this happens. But you’re not willing to do something to actually make it happen, then you frankly deserve to lose, you deserve to have that thing. go south and you because you’re not willing to put the work in. I’m not saying you’re going to. And I’m not saying I want you to know. I mean, even the Bible says it you reap what you sow. And if you’re not willing to do what you need to do, to follow up with actions, the very thing that you say you want to accomplish, because you’re relying on hope, based techniques, that’s not a good place to be hope based marketing is not even marketing, hope based anything is not a good lifestyle to fall into except for the fact when you fall or when you find that you have received Christ. You can rely on the hope that is now within you. That’s a different situation. Okay, why? Because it’s not about you. It’s about what he did. You know, but again, that’s a different situation. That’s not what I’m talking about here. I’m talking about this. If you actually really truly want something to happen, then you’re going to have to step out and make some things happen even if it makes you uncomfortable. Don’t fall into the trap of hope based marketing, because it will only destroy you in the end. I’m Theresa Blaes. This has been the Teresa please show. Let’s go do this thing.
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