Teresa Blaes

Lead with Value, Thrive In Ministry, Grow your business!

Can A Shadow Ban Affect Your Business

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In this episode, I discuss what happens when social media sites don’t like the content you put out and shadow-ban you. We also discuss some steps you can take to circumvent the problem if it happens to you Please listen and share.

 

Transcript

Announcer 0:10
Whether you want to start a faith based business or an online ministry, you’ve come to the right place. This is the Teresa Blaes show with your host, TeresaBlaes, where she’s bringing her over 20 years of consulting experience to the mic. Now, here’s Teresa.

Teresa Blaes 0:32
Hi, I’m Teresa Blaes. And welcome to the Teresa Blaes Show. Today we are talking about social media and its impact on your speech, on your message. Now, I was listening to a Gary Vee show now I haven’t really finished this particular episode. He was doing a keynote thing with Tyra Banks. Okay. And they got into a very interesting discussion. And the idea was, can a single tweet, ruin someone’s life? In that context, they dealt with maybe someone puts out something controversial, and someone else is confronted about it. And Gary Vee, and Tyra were on opposite sides of the issue. Now, I’m not going to get into all that. Have you want to go find that? You can. But I want to propose this, you know, as you are a minister of the gospel, or maybe you run a faith based business, so maybe you’ve chosen to take a stand for your values and your beliefs. Can taking a stand and social media, ruin your life, your reputation, your marketing, your livelihood? I would say that, in a way, yes. Because let’s face it, I’ve talked about in the past that social media is not your friend, okay? They have algorithms that where they are deliberately trying to take down conservatives that they don’t like, okay, they have rules that you can so easily violate, and suddenly you find yourself banned, or you are demonetized. So basically, you can’t make money on your videos anymore. using certain networks. I mean, you know, that this is the environment in which we are operating. So can social media ruin, ruin you as a whole? If you let it only define you? If you do not take measures to be able to still have an audience off of the platform? Then I would say, Yes, it can. If you do not take those measures, so you don’t build an asset. You don’t build an email list. You don’t create a community off of that platform. If you don’t take those steps. And all of a sudden, someone doesn’t like what you you’re doing. Someone doesn’t like the content you’re putting out, and neither does the network. What do you think’s going to happen? Are they going to listen to your protests? Nope. You’re one of the ones that is trying to build something for the glory of God. Do you honestly think they care what you think? they don’t. So I would strongly suggest, yes, use those platforms for as long as you want to, but do not use them and rely on them. Have a plan B or Plan C. Have ways to contact your people off of these platforms. Do not let them define your sole means of communication. I’m Teresa Blaes. This has been the Teresa Blaes show. Let’s go do this thing.

Announcer 3:59
You’ve been listening to the Teresa Blaes show. To catch all her past shows visit WWW dot Teresa Blaes.com that’s tresablaes.com

Transcribed by https://otter.ai

What is hope-based marketing?

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In this episode, we discuss hope-based marketing. Please listen and share.

 

Transcript

Announcer 0:10
Whether you want to start a faith-based business or an online ministry, you’ve come to the right place. This is the Teresa Blaes show with your host, Teresa Blaes Blaes, where she’s bringing her over 20 years of consulting experience to the mic. Now, here’s Teresa.

Teresa Blaes 0:32
Hi, I’m Tricia, please and welcome to the Teresa Blaes Show. Today we are talking about something that I have actually run into very often. To explain, let me kind of set the backdrop. Mike and I were one time we were in a cab, I think we were coming home. And we were talking to the cab driver about being entrepreneurial. It’s a topic that comes up for us fairly often. And his whole philosophy was, I hope this will happen, or I hope that will happen. But he wasn’t willing to take the steps to actually make those things happen. Like I would you know, I asked him, Well, why isn’t and he could give an answer. I’ve seen it especially when you’re talking about people wanting to market their own company or their own venture. I call that hope based marketing, because you’re not really willing to put something in the game to really be of benefit. Okay? if all you’re doing is relying, well, I hope this happens. But you’re not willing to do something to actually make it happen, then you frankly deserve to lose, you deserve to have that thing. go south and you because you’re not willing to put the work in. I’m not saying you’re going to. And I’m not saying I want you to know. I mean, even the Bible says it you reap what you sow. And if you’re not willing to do what you need to do, to follow up with actions, the very thing that you say you want to accomplish, because you’re relying on hope, based techniques, that’s not a good place to be hope based marketing is not even marketing, hope based anything is not a good lifestyle to fall into except for the fact when you fall or when you find that you have received Christ. You can rely on the hope that is now within you. That’s a different situation. Okay, why? Because it’s not about you. It’s about what he did. You know, but again, that’s a different situation. That’s not what I’m talking about here. I’m talking about this. If you actually really truly want something to happen, then you’re going to have to step out and make some things happen even if it makes you uncomfortable. Don’t fall into the trap of hope based marketing, because it will only destroy you in the end. I’m Theresa Blaes. This has been the Teresa please show. Let’s go do this thing.

Announcer 3:11
You’ve been listening to the Teresa Blaes show. To catch all her past shows visit WWW dot Teresa Blaes. com. That’s tresablaes.com


Why should you always be selling?

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In this episode, I discuss why you should always be selling. Please listen and share.

 

Transcript

Teresa Blaes 0:32
Hi, I’m Teresa Blaes. And welcome to the Teresa Blaes show. And today we’re talking about something that everybody should do, but not everybody does. In the Bible, it says that we’re to always have an answer for the hope that lies within us if you’re a believer, if you’re a Christian, right, in that case, it’s no matter what season in season out of season, no matter what you were supposed to have an answer for the hope that you have. Now, how does that apply in New York, foreigners face? Always be selling? The fact is, whether you are actively asking for money for something or not, you’re selling, you’re trying to get someone to buy into your idea. Okay, so how does that work? Well, Lee, last episode, we talked about your minimum viable product? Well, what happens when you actually release that, and let’s say you get some feedback, and people like what you’re doing, you’re still having to reinforce that idea. Okay. So what you do is you set up a campaign, you set up a funnel, you set up something that you can start following up with them, reinforcing, emailing them, you create content around that idea, was the end goal, to always be selling, always be evangelizing your idea, your product, your thing, whatever that thing happens to be. You’re just trying to get people on board with what you’re doing. And a lot of people when they hear selling the head, oh, you’re trying to ask for money? Not necessarily. A lot of times what you’re trying to do is get people to support a cause a brand, a message of ministry. So always be selling. And if you want a biblical context for that, check out in the Bible, I believe it’s in first or second, Peter Bry says, always give a reason for the hope that you have. Now in that context, and we admittedly, he’s talking about the hope that we have in Christ, but I believe the data can be applied here. So tell me what you think. Do you agree? Do you agree that once you release a minimally viable product, that you should now start crafting content around that product? Do you disagree? Do you think maybe I’ll miss applying that idea? I want to know. I’m Teresa Blaes. This has been the Teresa play show. Let’s go do this thing.


What is a Minimal Viable Product?

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In this episode, I discuss the concept of Minimal Viable Product. We explain what it s and why you should implement it when launching a new business. Please listen and share

 

Transcript

Teresa Blaes 0:26
I’m Teresa Blaes. And this is the Teresa Blaes. Show. Today, we are talking about your MVP, minimally viable product. A lot of people that I’ve seen, will literally, hey, I have to have everything planned out, I got to figure things out, I got to know what I would do. And in this believe, me, I’m working on this because I’ve got all one of the things in the works that I’m working on. But I would release a bare-bones minimally viable product, I would then see how that is received. If it is received, I would upgrade the product. This can be done both in ministry and in business, because you never know how someone is going to receive the message now, in the ministry side of it, you’re not so much doing it, you’re not trying to impress people, okay, if God has given you a message, you need to first and foremost deliver what he has given you. And not everything that you deliver is going to be well received.

Teresa Blaes 1:43
Nor should it be.

Teresa Blaes 1:45
That said,

Teresa Blaes 1:48
if you find that people are receiving it and they want more, then you have effectively released a minimally viable product. And you can double down on that and give them more. It’s the same thing in business, you want to figure out, Okay, what is the one thing that I can give them that they can pay a minimal price for a small price for test and see if it’s well-received into the market. And if it’s well-received, I can then double down on that and give them more. That’s the concept of a minimally viable product. I really hope you take advantage of this. I might actually go into another episode, what that would look like some examples of how you might do that. Until then. I’m Teresa Blaes. This has been the Teresa Blaes show. Let’s go do this thing.