Download this episode now In this episode, I outline just what this show is about, who it is for, how often I plan to publish, and much more. Please share if you think this is a show someone needs to hear.
The Tale of Two Podcasts
I was consulting with a client and in the midst of the conversation the subject of consistency came up.
They explained that they didn’t have the guests lined up, and they only could afford to release maybe once a month. In short, they had a lot of reasons things were getting in the way.
So I told them the difference between the two podcasts that I listen to.
The first one is a podcast around the news from a good acquaintance and trusted source. The problem is he is extremely inconsistent about when he releases his shows almost sporadic. I look for him but haven’t come to expect a show in the mornings. If I find one, it is a surprise and enjoyed. Kind of like getting that rare bowl of ice cream. You finish it and want more.
I then told my client about another podcast in the tech space that I listen to daily I know that except for periods that the host is kind enough to make his audience aware of I know I will receive a daily podcast every morning around three am or so. In this case, this show keeps me up to date on the latest in Apple news.
What’s the lesson? Don’t be sporadic in your content if you say you are going to have a show for your audience at this time on this day, you had better deliver. Sure a few slips here and there can be forgiven, but if your audience gets the idea that you are unreliable you will not have an audience for long.
In the case of the first show I stay subscribed, but I am not counting on seeing anything in my feed as much as I might want to. I love and respect the host’s work but have come to not rely on him producing content consistently.
In conclusion, I want to draw your attention to a word our Lord gave, in the gospels when he said a King doesn’t just hall off and build a tower or go to war without first counting the cost first.
If you are going to commit to a podcast, then please take the time to think it through, and decide what day, and how often you are going to have a show ready. Please comment and let me know what you think.
You can do this.
To your success,
When I first launched the Unresolved Life podcast I started by reading a piece of poetry out loud depending on the theme of the podcast, however, as the podcast grew, things shifted and I stopped doing it.
Why? Was there something wrong with the work? Not at all, I believe in regards to my poetry and writings I do my best to produce quality work. In fact, I have plans to turn that work into its own podcast, but more on that later.
So what happened? Frankly, I didn’t feel led to continue this practice. As it happened, God was giving us lots of interview opportunities, and so we began to focus on them.
So aside from changing up the format of Unresolved, here were some of my next steps in its launch.
How I have grown Unresolved.Life
1. I set up a Facebook page and Twitter. Now admittedly these pages are not getting as much traction as I would like, but the point is I have a place to start from.
2. I found some Facebook groups in my niche and began participating in them. This one factor alone has helped grow my audience.
3. I also began to reach out to future guests as I heard about them and every time I released a new episode, I shared it with the guest. Some guests pulled in more traffic than others, but regardless, all of this combined began a slow build of the podcast.
4. I listened to other podcasts in the market and would reach out to the guests who appeared on the show. The thinking behind this? If they were willing to go on so and so’s podcast perhaps they would be willing to come on to mine.
5. The final thing I did to grow the podcast was to stop producing all the content myself. I asked others who might be interested in writing for the site and to my shock, some chose to come on board. I can think of one person who has been writing for about a year now and each time his content is awesome.
There is more of course but these are just a few of the things I did to get the site and podcast off the ground. I am not done by any means but it all starts with a beginning right?
What About You
What about you? What are your next steps? Can you outline them and begin to put them in to place one by one?
I would suggest you read this post again, see what I have done and ask yourself, “can I do something similar in my ministry or niche?”
My hope is as Unresolved grows it will also spark further ideas on how to reach more people. I of course, have more ideas but they will require more testing and planning.
I hope you got something out of this. Please comment below. If the article was helpful, please share it.
To your success,
I spent many years perfecting the art of gaming. That is creating a character and building it up for maximum effect within the confines of the game I was playing.
And it wasn’t a fluke, I did this over, and over, in many different games.
As I was praying a few days ago, I came to realize that marketing is much like a game, you just have to learn the rules and use them to your own advantage.
You play the game right, you win. You try and cheat, or cut corners, you lose.
The interesting thing is I am not the only one who has come to this realization, I can offer two examples of people who have used this method to train people to win the game of business and marketing.
Let’s first talk about Rich Dad’s cash flow online game.
It first started as a board game, but has since moved to an online game where in order to win you have to get out of the rat race, by building cash flowing assets it employs the values and rules that Rich Dad teaches in their books and other products, while creating a game that is easy to play.
Sadly I can not play it because it is not accessible to screen readers, but I love the concept.
Net let’s talk about Russell Brunson and his Click Funnels product
When you first set up an account, there is a lot to what the software offers. And it can become rather overwhelming. So he created an online game built within the site that walks you through setting up your first funnel.
Again, sadly I could not use it because it is not accessible to screen readers, however, My husband did walk through it, and it got us both hooked because we wanted the prizes he offered for completing tasks and getting our funnels set up.
What is it you can take away from these two examples?
Can you create a game out of your marketing? Perhaps set up a contest that your customers can take part in win prizes, t-shirts stickers so on?
What about you yourself, how you view business and marketing? When you are working on your traffic do you see it as a slog, or drudgery, or is it just like building up a character, you have to do some of the right things to win the level, get the sale, increase your brand authority online, and many other prizes you can think of?
I do not see this fitting well on the ministry side of things, because advancing God’s Kingdom is far from a game is the most important thing you can ever do however you can take some of the ideas listed here and use them to get the word out about your ministry or brand.
I hope this has sparked some thought, I will be writing more on this in the future.
To your success,
Sometimes all it takes is a shift in mindset, for me, realizing that business is a game, and thus it reweaves the pressure, it has me hooked, I intend to learn the rules, and I intend to win. Please feel free to comment with your thoughts
I believe that we can learn from case studies because they give us ideas on what we can do ourselves to grow our own ventures. So as I said in last week’s post, I’m going to outline the exact steps I took to start and launch the Unresolved Life podcast and ministry. First, a little back round. I have felt a call from the Lord to focus on this because I have wanted to make a bigger impact than just teaching people how to market their products and services. Do not get me wrong, I enjoy marketing, and the tests, and challenges it brings, however, I also believe there is much more to this life than just growing, and running a business. I would also add, that this project, is going to turn in to much more than just a podcast, I also have books in the works, and Lord willing, I hope to become a speaker in the space. However, enough about that, onward to the case study. The first thing to do, when wanting to enter a space, is to decide the name of your product or service, even if it is a free service. For this, I had to give this a lot of thought, and consideration. I knew that I had to identify the avatar and or the market that I wanted to reach. Because just saying I wanted to reach everyone, is a good way to fail. In my case, the person seemed to have it all together, maybe they go to church, and would identify themselves as a Born again Christian. however, they have things in their life, that are broken. unresolved questions within their life that they have not brought to God, and honestly considered, allowing him to answer. Perhaps they have wounds from their past or just things that they have never dealt with. I also had to admit, this could also apply to people outside the church as well, but that would mean drafting a completely separate avatar. I should pause here, and remind you of something that a wonderful friend of mine John Le Dumas is known for saying, Niche down, and niche down again, and then niche down again. Do it until it hurts.” So, now I know who is being spoken to. Next, in my case, I went to God’s word and started to focus on the theme, until I came to this founding verse, Isiah 1:18, “come let us reason together, though your Sins be as scarlet, I will make them white as snow. This verse gave me what I needed for the next part of my presses. Once I had my avatar, and an idea of who I wanted to reach, once I had the verse that I wanted to base this project on, I had to craft the USP, Unique Selling Proposition. I know, in this case, I’m not selling anything, however, I had to craft the one statement that would describe what it is this project is about. Some might call this my elevator pitch. I needed to be able to give the exact message, of what this project was about in one sentence. After some time, I came up with this, “answering Life’s most difficult questions. This also led to the purchase of the domain, unresolved. Life. So, what were my next steps, and what is your take away? First, to get the graphics done, and to get the voice over done. Next, I moved the writings site over to the Unresolved domain, because this was originally going to be part of the format of the podcast. More on that in the next post. Then I started recording setting things up with guests, as well as recording the about and who this podcast is for. Fourth and finally, I finished the voice-overs, so that I could launch the podcast. What does this all mean for you? When sitting down to consider a project, answer the following questions, who is this for? I’ve said it before but it bears repeating, you cannot, and you will not reach everyone. Your product is not meant for anyone who wants it. If you want to be successful, you will need to know who you are trying to reach. I have a start on my avatar, but I will always be refining, and trying to niche down again, and again so that I target exactly who this project is for. Next, ask yourself once you know who your market is, exactly what their pain point is. In my case, it is that they have things in their life that are unresolved, that are causing them grief now. What are the pain points that are in your market? What are the things that you know you can offer a solution to? Third, can you take that pain point, and provide an answer in one sentence? In my case, the pain point is the unresolved life, the answer is what we intend to bring if they listen to the podcast. So, you have the statement answering life’s most difficult questions. These are the things you can do, to begin to start a new project. I will be writing other posts as things progress, again taking you behind the sense, and helping you find takeaways for your own projects. If you have any questions, please leave a comment below. To your success, Teresa Blaes
Its been a while since I’ve posted here, so I thought I’d write and give an update as to what I’ve been doing, and my plans going forward, and what this means for you.
I’ve been neck deep in projects such as launching a new ministry and shifting out of one business and into another.
First, I have successfully launched Unresolved Ministries, including the flagship Unresolved Life podcast.
Next, I have delved into the world of independent news media by launching Unresolved News.
Both of these projects have taught me a good deal about launching a project, the dos and don’ts
And you reap the reward of this.
Going forward I will be writing case studies about what it took to launch each project, and what you can take away from this when you go to launch your own endeavor. Further, I will begin to post once a week.
I will be also doing an overhaul of this site adding some things you can take advantage of should you need to do so.
What can you expect to gain if you stick with me along this journey? its simple, I want to take you behind the scenes of the projects I am working on currently, as well as give you the reader an idea of what it took to get to where I am.
This means I will delve into the good, the bad, and yes even the ugly, drawing on my own previous experiences when necessary.
I also want to give you the reader an idea of what its like to run a ministry, and a business, as well as somehow maintaining a home life.
My hope is that you can walk away with a better idea of how to launch your own projects, whether they be ministries or businesses.
All that to say keep your eyes on this site because I have a lot of cool things coming.
To your success,