A Lesson From Sansung


 What An Exploding  Samsung Phone Can Teach Us about Marketing and Reputation

Close up of burning phone in jeans back pocket.

You may have heard, that Samsung has had no end of trouble with their phones recently, because of the batteries exploding. They tried to deal with the problem recalling the phones, and issuing a new model that was supposed to be safe. However these have had issues as well, including one that started smoking on a southwest flight, forcing the plane to land, and the passengers to be evacuated.

Now what can we learn from this? I spoke about it on the small business puzzle podcast which you can find here, however, for the moment let’s bring out a few take-aways.

First, your reputation is everything. If you do not watch what is being said, and respond to it in a timely manner, your bad reputation will sink your brand. Now, Samsung may recover from this, but I guarantee  I won’t think of their phones without wondering if they will explode.

Second, Product control is crucial to your business. Whether you are marketing a digital product, or selling a physical one, it doesn’t matter. You need to employ some sort of product control. if you end up selling a product that is junk, the market will let you know about it, and worse for your brand, they will tell others and that goes back to reputation. Going back to the Samsung case, they have decided to end production of the Galaxy note 7, but the PR around this will be something they will have to deal with for a long time to come.

So, what can you do going forward. First, insure that you are delivering the best product you can. A rushed job may get you some quick cash. However if you don’t handle it properly it could put your company out of business.

Next, follow up with users of your product, ask them how  you can make the product better.

Third, if there is a problem with your product, do everything in your power to make it right. Even, as it was in the Samsung case, stopping sales of the product if you must. EVEN IF YOU LOSE MONEY.

What do you think? Will this phone disaster hurt Samsung’s brand long term? What else can be  learned from this?

You can leave your thoughts  below in the comments box.

To your success,

Teresa Blaes



Privacy on Trial; Apple takes a Stand


Pictures shows someone holding phone and a credit card and multiple lock symbols appear as if coming from the phone  represents privacyYou may have heard of this privacy story in passing,
Basically the F.B.I. wants Apple to create software that will allow them to break into any iphone so they can access the phone of the shooter who killed 14 people in San Bernardino County, and was killed by police later.

If you haven’t heard about it, here are a few relevant articles:



Personally I don’t have a problem in Apple assisting the F.B.I. in accessing the one phone involved in the incident. But to give them the ability to break into any IPhone is wrong, and clear violation of our privacy.

Now, what does this have to do with you?

Our Privacy

First, if you look at Apple’s stance, they are saying no, our brand is built on protecting the privacy of our customers. That is one of their core values. The question I have, is what are you willing to take a stand on? What are the values of your business?

Second, I think it should be safe to say, that You should choose wisely what companies you do business with. Do they protect your information? I’m not an apple spokesperson, but I love their products. I am glad to know that they are protecting my privacy. I don’t feel its right
to open our phones to the government, or the governments of the world especially when I have not committed any crime.

Things to Consider

Do you agree with Apple’s stance or do you believe they should break the law, and do as ordered?
Finally, what can you as a business owner can learn from this story?

Leave your comments below

fuel your fire


One of the first things, that may happen when you step out to start a business, or do your own thing, is that someone, whether it be a friend, or family member will tear the idea down. They won’t support you, they will tell you you need to get a “real job.” However, Jim Rone said you are the average of the 5 people you surround yourself with. Its like a crab pot. you set the pot, and it fills with crabs. now, naturally, one lone crab, will try and climb his way out. but what happens? as soon as he starts, the other crabs say oh no you don’t, and they grab a hold of him, and drag him back down. well, the crab is faced with a decision, does he stay in that pot, or does he choose to climb out no matter what? You are like that crab. What are you being told and are you believing what they are saying? Do you have that fire to succeed no matter what, or is that fire being dampened by negativity? I offer you two things to take from this story. First, fuel that fire. Be selective concerning who you listen to, and spend your time with. choose people who will build you up in your life and in your business, and set a line in the sand, regarding those that will drag you down. That line states, you can come this far, but no further. You may love them, but you can not afford to give them residence in your thoughts. Second, ask yourself this, what are you listening to? Are you digesting a daily dose of media and bad news, or are you choosing to read things that will push forward? I’m sure there are other things you can put this question to as well but we will leave it here for now. Do you have any thoughts, are you intentional about who you spend time with and what you listen two daily, if so, who and if not, what are you going to do to going to change who is having input in your life and business?

You can leave your thoughts in the comment box below this post. To your success, Teresa Blaes

The dreaded first blog post


One of the biggest barriers you will run in to, when starting a blog is the fear of writing. It is a fear we all have to one level or another, and the fear was placed in us in school. When we first started going to school, we learned to read, and write. Then, over time we would get the paper back with all these little red marks that revealed all the mistakes we made, and we learned about correction. As time went on, we learned to always correct mistakes, to never fail, or we would receive a bad grade.

That is why when we talk about starting a blog, or writing something, there is an inner critic that rises up, and says hey, if I do this, it may look like crap. My first thought is “so what”. If you are afraid to write that post, then just write it. Yes, write it. Set a timer, and just write. No stopping, no correction, just write what comes to your head. Once you are done, you can set it a side for a bit, and come back to it later, and edit the writing all you want to make it look good.

I use this when my head is full of mud, and thoughts, and there is so much I want to say, but just can’t get it sorted. There is truly something freeing about just writing, with out having to be concerned with what will come out.

How long should I set the timer for, about 5 to 10 minutes, its up to you. The point is to set a time where you write.

Do you have any other suggestions? If so please leave them in the feedback box below.

Barry Feldman wrote a blog article titled “Copywriting Tips for The Novice Blogger“.
I think its a good read, and it expands on this thought little further.

Have you sharpened your axe?


“Give me six hours to chop down a tree, I’ll spend the first four sharpening my axe.” – Abraham Lincoln.

It doesn’t matter what you do, whether working in a job, or working on your business, you need to hone your skills. If you are an author, you need to write, daily if you are a musician, you need to work your craft. Its been commonly said, that to master a skill, you need to preform that skill for at least ten thousand hours. Now, I don’t know if that is true, but I do know that you need to do what ever you do, consistently, with out fail. Not just have a skill, but a habitual skill, that others can count on you to do, regardless of anything else that may get in your way. Now, how can you use this practice in your business? As yourself, what skill am I good at, that I can be better at. Then, how can I use that skill, to move my business forward? I know for me, I study marketing, in all its forms I focus on on line, but even that, takes many forms, and is shifting, with the mobile trends. I study them, and do my best to write about them in various formats, weather that be here on this blog, or in books, or in my social media spaces. How can I do it better? Obviously, get the books out, write more blog posts, and make sure that people are seeing the content. In short, take consistent, daily action.

Have you done the same? Have you sharpened your axe? If so, leave a comment in the box below, and be sure to share this post, if you found it useful. To your success, Teresa Blaes

Employee, or Entrepreneur?



I was like any other kid growing up, I had to go to school to get a good education, so I could go to college and get a good job. When I was young, I went with it, but as I grew older I wasn’t so sure I wanted to go to college. I didn’t know what it was I wanted, but college wasn’t it. The truth was, that I was an entrepreneur at heart, I just didn’t know it yet. The truth was that I wanted to make my own way. I didn’t want to spend my life working a 9-5, doing the same drudgery every day. I should have realized this when I found more passion in creative writing than in science, or math. It is my firm belief that I learned more outside of school, than I ever learned in it.

How many people are like me, but still haven’t learned this truth about themselves? How many grew up being told they had to do a, b, and c, if they ever wanted to make it in this world? Furthermore, why are they told this? The answer I believe comes from three factors. First, their family. They may raise them with a set of moral values, as they should but for the most part, unless they were raised to think outside the box, they will transfer what they know down to their children. Second, the system itself. It is the law that you must send your child to school and if you don’t, you are punished. Why is this? They want to create employees, not thinkers, not entrepreneurs. When someone graduates high-school, they have little to no financial education. Why? They want people to go to work, do their tasks, pay their taxes and be contented to fit in a predetermined, prearranged path. However, you don’t have to do that. You don’t have to go along, because it’s the only way to do things. To be clear, I’m not advocating not paying your taxes, I’m advocating thinking as someone who can create value for the world, not just act as directed to receive a pay check, that may go away should you lose your job. I’m saying you need to take the time to educate yourself, take the time to get a financial education, learn what it takes to start, and grow a business. That, is what I will be speaking on. There are of course many ways to go about doing this, and I will cover many of them.

For now give me your thoughts. Were you told you had to get a job growing up, or did you know you were meant to be an entrepreneur? You can leave your feedback in the comment box below.

3 questions to ask when writing your marketing copy


Here are three things you can ask, to fill out your market profile. Now, you may ask what is a market profile? Well, the more you know about your prospect, or customer, the better you can craft your messages to them, in your advertising, in your on line marketing, in every piece of marketing you write, speak, or show in your videos. So, lets get to it, shall we?

First question, what keeps them awake at night? What keeps them reaching for the anti-acids at night, because they are stressing over it so much that it is giving them heart burn? Second question. What are they angry at, and who are they most angry at? Remember, your product or service must relieve their pain, and people like to blame things, or others for their pain. So, ask what makes them, when ever they think about the problem, want to slam a fist in to the person’s face, or react in an outburst of rage? Question three. What do they secretly desire? What is that one thing, that they most want, eve if they don’t tell anyone, or make it public? Bonus question What do they fear the most? People buy, out of fear of loss, fear of pain, or other sources of fear. Do you know what your target market is most afraid of? And further, do you know how your product or service can relieve those fears? Again, these are just a few of the questions you can ask, and there are more, that you will find in my up coming book. Do you have any questions I may not have thought of? Do you have any thoughts about the art of knowing your market? If so, leave them in the comment box below this post.

To your success, Teresa Blaes

P.S If you found this post useful to you, please like it on face book, and share.

Lead, or Gold?


When the Mexican mafia wants a law passed, and a politician says no, they will then show up to the person’s house, with a bag of gold, and a gun. Why, to offer the person a choice, gold, or lead. Now, while I don’t agree with that sort of working, it does bring something out that you can apply to your business. When you are working on a project, maybe you want to offer a new product, or service, you have to set deadlines, hard, set in stone deadlines, that no matter what, this will be done, at this time, on this day. If you just say ‘oh, yeah, I didn’t finish it today, I’ll do it tomorrow’, you are allowing yourself to slack off. Now don’t get me wrong, I write this as much to myself as anyone. If you want to grow, and see your business move forward, you have to hold yourself to those lead, or gold deadlines. Do you agree? If not, leave me your feedback, and even if you do, I’d like your thoughts as well.

To your success, Teresa Blaes.

p.s, if you found this post useful, please share it on the social media channels.

guarantee, A little over the top?

100 percent Satisfaction Guaranteed Brand by Kliponius.</p><br /><br /><p>A version with the text left editable is also available, but requires you have the free font "Special Elite" installed on your system to look like it does here.

One of the most important, trust building moves you can do in your business is to offer a solid guarantee.  People can be skeptical and they can often times think that on some level, they will lose money with your product or service. They fear that your product will not give them what they want. It is your job to sell them, to to reassure them, that your product will in fact meet their needs and if by some chance it doesn’t, you are willing to take all the risk on to your shoulders. In fact, you care about them so much, that if they feel at all that the product or service they bought from you, doesn’t deliver on its promises, then you are willing to go that extra mile. You are willing to give them that guarantee, a refund, perhaps free services until they feel you have met the obligated promise, something. This is about getting into the head of your prospective buyer, and overcoming their objections that they already have, as they read your copy, or listen to your sales pitch, or how ever you are delivering your offer So, what is a good example of a solid over the top guarantee?

How many times have you watched one of those late night infomercials and they say to try it for thirty days or more and if it doesn’t clean your floor, take out the dog, and put out the cat, then just call us, and receive a complete refund, no questions asked. Now, that is a fairly decent guarantee, but it may not be enough to make them take the leap, and buy your product. How can you put it over the top? Let’s go back to those late night infomercials. What else do they say? You can keep the extra special bonus we sent you and in some cases the product itself, with no questions asked. That is a powerful statement. There is a chance of being burned, but that is the risk of business and if you have truly delivered a valuable service to your customers, then chances are likely that you won’t have to give them a refund. That is not saying you will not have to, but if you do it’s quite alright, because you said you would take the risk and they know they can trust you and just because they say no to this product, that doesn’t mean they will say no to future ones. So, that said, how are you going to implement this in to your business? Do you have a guarantee? If so, how can you make it better? Please feel free to leave a comment below, and if you found this useful to you at all, please feel free to like and share it.

To your success, Teresa Blaes

Just ask


A sell is no good, if it doesn’t solve a problem. Do you know the needs or problems with in your market? No, not the problems you think your market has, but the actual problems with in your market, that keeps them awake at night? Further, do you know if your product even meets those exact needs? If not, why not? Now you might answer, “because I don’t know how to find out.” And, if that is the case, then you found this post at just the right time, because I’m going to give you three ways, to find out the needs, wants, desires, and problems with in your market, and further, I’m going to show you how to turn those needs, wants, and problems in to actual product sells. First, it starts with a question. Set up a survey, and simply ask them, hey, what is your biggest struggle with, and fill in the blank right now. Example, what is your biggest struggle with weight loss, right now? Or what is your biggest struggle with investing right now? You can also ask how can I best help you achieve your goals in. How about this one, what is the worst part about for you? Once you get these questions answered, you can then offer something to your market that addresses these problems directly. So, the top three struggles in weight-loss and how to overcome them. But, that’s not the only way to find out what the market is asking, how about skimming Facebook, groups, for questions? Take a few of those questions, and answer them. And, there you go, another product. And last but not least, scan the answers sights. Google answers, yahoo answers, so on. Take all of these and use them to come up with a product that addresses the wants and needs of your market, and you have just created something that is directly targeted to the wants, needs, and desires of your market. So, have questions? Thoughts? Leave them in the comments box below.

p.s. This is just one of the things I address in my up coming book coming out at the end of the month. Stay tuned.

To your success, Teresa Blaes