The Personal Blog Of Teresa Blaes

The Edge of Web 3.0

November 18th, 2009

Hey all, I just got back from Word Camp Phoenix, and I got something really cool that I wanted to share with you immediately. Merlin Mann, onne of the speakers gave this truly awesome quote that I think sums up the future of social media in a few short sentences.

“Web 3.0 is web 2.0 filtered. Are you a part of the noise, or are you the filter?”

Heres what I mean Paul Colligan said it best. “Web 1.0 was when you could just put a web site up, and give people your information on your terms. Now, this is no longer the case Web 2.0 is you giving your content on your reader’s terms.”

So, when you break it down, what does all of that stuff mean? Simple it means control. You see, it used to be that you could just put up a web page, drive some traffic to it, and then call it a day. Now, you have to

allow for the possibility that people may not want to receive your information via your web site, Instead they may want to have it delivered into their blog reader, or receive it on their mobile phone. The way people consume information is no longer in your hands. As such, if

you want to meet your market’s demand, you must provide information in the way that they want to receive it.

So, how do you do this? Well, lets say that you record an mp3 about the top ten things you should know about dog grooming, or investing in gold, or whatever. Well, how are you going to deliver that mp3? You could slap it on your site, and then call it a day, or you could get the mp3 transcribed into an article, and post the article to your site as well as the mp3 for those who

would rather read then listen to what you have to say, then you could take it one step further and take the article and the mp3 and convert them both in to a down loadable format, and put it up on Itunes so that all people have to do is subscribe to your podcast feed. Plus the article that you wrote would be sent to their RSS readers, so that your information is available for them when they are ready for it.

Are you starting to get the picture? We are in a web 2.0 generation, and we are on the edge of web 3.0 where control is almost an illusion, and the motto of

people is give me your information when I want, where I want it, and how I want it, and I well let you know if it is any good.

Please give Me your thoughts, and I will write more soon.

To your success, Teresa Blaes

Posted in Social Media | 1 Comment »

From Social Media to Copywriting; A transition

March 24th, 2009

Hey Teresa here, I know that it’s been a while since I’ve posted, but I have an announcement to make.
First of all, I am going to be changing things up a bit. After a lot of thought, I have decided to shift the focus of this blog. Now don’t get me wrong, I am going to still be writing about business, marketing and social media, I’m just going to be posting those over at our main site http://www.tlcventures.net
So, I’ll bet you’re wondering what I’m going to be writing about here on this blog? Answer, copywriting.
You see, I am fascinated by the power of words. It is truly incredible how with one simple head line and a few words thrown on a page in the right order, how you can command the prospects attention, and practically force their mouse to the order button.
Yep direct response marketing is truly a beautiful form of art, and I love to paint with words.

So, here’s the deal, I’m going to do my best to bring you nothing but the best when it comes to direct response copy writing, and to that end I will do the following:

• Provide you with as much free material as I can on how to use the written word to drive more prospects through your sails process,
• Find valuable resources that you can take advantage of,
• Give my thoughts on what some of the best experts in the copywriting industry are saying, and show you what it means to your business and much more.

So, if you are willing to move through this transition with me, I will try and make it as smooth as possible, and I hope that in the end you receive valuable content that you can take action on immediately in your business. Because in the end, whether you are using social media, or any other form of marketing to drive traffic to your site, it will either live or die a bloody and brutal death all on account of the sales copy.

To your success, Teresa Blaes
P.S, please feel free to leave your thoughts below

Posted in Copywriting | 1 Comment »

Social Media Goes to Washington

September 12th, 2008

Has anyone noticed how social media is impacting the political land scape?
Now I realize that this subject is going off the beaten path, but, I think
that there is a lesson to be learned, and application to be made. Consider
this, John McCain, and Barock Obama both realize that more and more people
want to receive their information via the internet rather than traditional
media. And further more, people want to talk about what they find. In fact,
do to the invent of blogs, videos, social networking, pod casting and more,
anyone who has an opinion can become a political commentator if they so
choose. Case in point, see my last twitter post.
So, how have the two political candidates taken advantage of the social
media frenzy? By engaging the people on twitter, utube, myspace, face book

and more.
Granted this is nothing new, but what is new is each candidate has created
a social network for the purpose of their supporters joining together in
order to spread their message.
In conclusion, with us living in this new media age, I do not believe that
this presidential election will be won by more television adds, or radio
campaigns alone, because the news is in the hands of the people and in the
end, it is the people who will decide who has earned the right to become the
next president of the United States

P.s
What can we learn from the marketing campaigns’ of John McCain and Barac
Obama, and how can we use their example to market ourselves better?
I look forward to reading your responses’.
God bless, Teresa Blaes

Posted in Uncategorized | No Comments »

Manage your Social Media Space Using only your Voice

August 24th, 2008

Ok, I have a few suggestions on what to do when your mobile phone isn’t all that compatible with the social media space. By that I mean, if you don’t have a PDA, and you really don’t know how to do the whole mobile web surfing thing.

My answer, www.jott.com What is Jott? It is a service that allows you to
post on twitter via voice transcription, manage your too do list, and read
your favorite blog feeds using your cell phone. I’m starting to use it, and I am loving every minute of it.

I am finding it extremely useful for posting to twitter on the go, and I
am looking forward to seeing how well the other features work.

In future posts, I will be reviewing other social media sites that I
am currently using, and how they can be integrated for maximum exposure.

God Bless,
Teresa Blaes

PS. If anyone has any experience using Jott, please post your thoughts here,
and also, for someone just jumping in to the arena, do you have any words of wisdom?

Posted in Social Media, Uncategorized | No Comments »

The Power of Social Media

July 29th, 2008

I feel a need to write on the power of social media.(S.M.) See, I didn’t know how impactful it truly was. For example, Mike did a search on my name in Google, and I came up in six different places. Now don’t get me wrong, I am extremely glad, but it still floors me! I mean, you can find me on Twitter, Facebook, and a few other places, and yes I do my best to use S.M. effectively, but I still find myself lacking in many areas. And consider this; I just now was able to link my Facebook to my Twitter account. And that only scratches the surface of what can be done with S.M, I’ve still got a lot more integration to do, but here’s the point of this post.

It doesn’t matter whether you are using social media for your personal stuff, or for your business. And yes, I understand that it can all be a bit overwhelming, but just start with one thing, whether it is Twitter, Squidoo, Facebook, or Blogging, just start with something, and move forward from there. For the scripture is clear that if you are diligent, you will reap the fruit of your labor.

God bless, Teresa Blaes

P.S. I invite you to post your thoughts whether good bad or ugly, as they will
provide me with valuable insight.

P.S.S. Also, what do you want me to discuss in future posts?
Keep in mind that I am trying to keep topics to business development/spiritual/social marketing. I guess I’m like those guys at Will it Blend; you never know what will come
next.

Posted in Social Media, Uncategorized | No Comments »

put Shoe Leather to Your Learning

April 21st, 2008

So, this is my first official post to the blog, and the question is honestly what should I say? Perhaps the best thing to do is to leave you with this thought to chew on. We’re not training to be consumers; we’re training to be producers: meaning that there is only one thing that is truly different between those who are successful and those who are not. It doesn’t matter whether we’re talking about your walk with the Lord, the running of your business, your work on the job, or even your relationships. In fact, take any area you want, and this same principle applies.

So what am I going on about, well, in one word; action. Yes, that’s right, action. The Bible puts it this way, “Be a doer of the word, and not just a hearer only”

Now I understand that some of you may not subscribe to the Biblical viewpoint, and that’s ok, I’m not here to preach at you. It’s just that whether you are an internet marketer like myself, or you like to read a lot of stuff in order to gain knowledge, there has to come a point when you say ok, I have what I need to break past that threshold and put shoe leather to what I have learned.

Now don’t get me wrong, I struggle in this area just like any other person, but by his grace I will make it through.

So with that I will say good night, and be on the lookout for more from me in the not so distant future.

God bless,
Teresa Blaes

P.S, Please feel free to leave your feed back whether good bad or ugly.

Posted in Taking Action, Uncategorized | 5 Comments »