When to consider a partnership
Let’s face it, business is hard no matter how many push-button solutions are out there, no matter how many marketing hacks you use, or people you hire, business and marketing will always be a challenge.
As it should be, because if this game were easy, then everyone would be doing it.
However, there is one thing you can do to cut down the learning curve that comes with running a business.
First, identify your weaknesses.
You are not an expert in everything when it comes to running your business, nor should you be.
There are so many things in the marketing aspect alone, that if you try and master it all, you will do a crappy job.
So, this is when you either need to hire someone to take those things over, or partner with someone, for a longer-term relationship, so they can do what they are best at, and you can do what you are best at. This is a win, win.
One of our friends and marketing partners described a partnership where they are working with a credit repair company, letting the owner be the face on the funnels and the adds, the marketing company handles the back end selling the services this is a win-win partnership, with each person leaning into their strengths.
Lean into your strengths
This is where you must get to, . Do not be afraid to admit your weaknesses, and don’t be afraid to bring someone in who can compliment you in your efforts.
One last thing, this applies to ministries as well, because if you run a ministry, you are not called to do it alone.
Find people who can complement your skill set, and ask them to help you grow in your strengths, while they grow in theirs.
I hope this is helpful to you.