I believe that we can learn from case studies because they give us ideas on what we can do ourselves to grow our own ventures. So as I said in last week’s post, I’m going to outline the exact steps I took to start and launch the Unresolved Life podcast and ministry. First, a little back round. I have felt a call from the Lord to focus on this because I have wanted to make a bigger impact than just teaching people how to market their products and services. Do not get me wrong, I enjoy marketing, and the tests, and challenges it brings, however, I also believe there is much more to this life than just growing, and running a business. I would also add, that this project, is going to turn in to much more than just a podcast, I also have books in the works, and Lord willing, I hope to become a speaker in the space. However, enough about that, onward to the case study. The first thing to do, when wanting to enter a space, is to decide the name of your product or service, even if it is a free service. For this, I had to give this a lot of thought, and consideration. I knew that I had to identify the avatar and or the market that I wanted to reach. Because just saying I wanted to reach everyone, is a good way to fail. In my case, the person seemed to have it all together, maybe they go to church, and would identify themselves as a Born again Christian. however, they have things in their life, that are broken. unresolved questions within their life that they have not brought to God, and honestly considered, allowing him to answer. Perhaps they have wounds from their past or just things that they have never dealt with. I also had to admit, this could also apply to people outside the church as well, but that would mean drafting a completely separate avatar. I should pause here, and remind you of something that a wonderful friend of mine John Le Dumas is known for saying, Niche down, and niche down again, and then niche down again. Do it until it hurts.” So, now I know who is being spoken to. Next, in my case, I went to God’s word and started to focus on the theme, until I came to this founding verse, Isiah 1:18, “come let us reason together, though your Sins be as scarlet, I will make them white as snow. This verse gave me what I needed for the next part of my presses. Once I had my avatar, and an idea of who I wanted to reach, once I had the verse that I wanted to base this project on, I had to craft the USP, Unique Selling Proposition. I know, in this case, I’m not selling anything, however, I had to craft the one statement that would describe what it is this project is about. Some might call this my elevator pitch. I needed to be able to give the exact message, of what this project was about in one sentence. After some time, I came up with this, “answering Life’s most difficult questions. This also led to the purchase of the domain, unresolved. Life. So, what were my next steps, and what is your take away? First, to get the graphics done, and to get the voice over done. Next, I moved the writings site over to the Unresolved domain, because this was originally going to be part of the format of the podcast. More on that in the next post. Then I started recording setting things up with guests, as well as recording the about and who this podcast is for. Fourth and finally, I finished the voice-overs, so that I could launch the podcast. What does this all mean for you? When sitting down to consider a project, answer the following questions, who is this for? I’ve said it before but it bears repeating, you cannot, and you will not reach everyone. Your product is not meant for anyone who wants it. If you want to be successful, you will need to know who you are trying to reach. I have a start on my avatar, but I will always be refining, and trying to niche down again, and again so that I target exactly who this project is for. Next, ask yourself once you know who your market is, exactly what their pain point is. In my case, it is that they have things in their life that are unresolved, that are causing them grief now. What are the pain points that are in your market? What are the things that you know you can offer a solution to? Third, can you take that pain point, and provide an answer in one sentence? In my case, the pain point is the unresolved life, the answer is what we intend to bring if they listen to the podcast. So, you have the statement answering life’s most difficult questions. These are the things you can do, to begin to start a new project. I will be writing other posts as things progress, again taking you behind the sense, and helping you find takeaways for your own projects. If you have any questions, please leave a comment below. To your success, Teresa Blaes
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