As I have been doing things, reading, listening to programs, reading news on the go, I am pointedly reminded of something. We are living in the age of web 3.0. What does this mean? It means that if you want to get your message to the market everywhere, you must deliver it in a way that people wish to receive it.
Now understand, I am in no way saying to water down or dilute your message in any way. In fact with some cases, the more controversial, the more you can get people talking about you, the better off you are.
Let me offer an example of the difference here. I, in my scanning of Facebook, kept coming across a post for a man named Pat Flin. He went under the Smart Passive Income branding. Now, at first, I ignored him, but would sort of take note of his posts, though he never really grabbed my attention. I honestly thought he was just another marketer, trying to scrape a name for himself. This went on for a bit, until recently when I was roaming through some pod casts, looking for something new to listen to. And what do you know, I saw the Smart passive income pod cast. Something about it gave me pause so I played a show, then another, then another. I think I spent half that evening listening to his stuff, and I found I really liked his work. Why? I don’t quite know. Maybe he just seemed like an honest family guy, trying to make something for himself and his kid. Maybe he seemed to know what he was talking about and maybe, the branding spoke to exactly what I want to build, passive income.
I thought that all of that leads to this. Pat’s example is exactly what we need to do to get our message, our marketing, and our company out there. If I had never seen Pat on Facebook, would I have paid attention when I saw his pod cast feed later? Perhaps, perhaps not. But he, whether I realized it or not at the time, had built up recognition in my mind and so his work, his being all over and everywhere, worked. Now it turns out he has a blog, so he can reach those people as well.
My point is, be everywhere, engage in the age of web 3.0. Remember, it’s not so much about just putting your message out there, but its about doing so in a way that people wish to receive it, whether that be by social networks, Facebook, podcasts, or blogs.
Until next time,
To your success,