Treat the customer right. Yes, comes with a price. Never tell a customer no. This was a statement made by a gentleman during my flight to Phoenix, Arizona. There is truth to that statement, in that you never say you can’t do something a customer asks, you always say yes (making sure to charge if needed) and then when they ask, or complain about the charge, you tell them, “You asked if it could be done. You didn’t ask about the price” And finally, you never tell a customer no. Put those three things in to practice in your company, and I am betting, you will see customer service rates improve over all. Just something to think on, what are your thoughts? Leave them in the comment box below
So, about a week ago, I attended a Judo class. I learned a lot about what it means and even learned a few moves, like how to throw someone, how to pin someone to the ground, and how to fall. Yes, there is a proper way to fall. Note to self, duck your head when falling or you will have a major headache by the end of the night. Now, I won’t say I did everything perfectly, on the contrary, but I did walk away from that class thinking about how much it is like business and life. Your going to get your scrapes, your sore spots, and your bruises. At the end of the day, you may stumble and fall, but it doesn’t matter how many times you do fall, it only matters how many times you get back up to try again. I may never be a master at judo, but I will be returning to take more classes, no matter how sore I am by the end of it. And, it is the same in your business, you may run a marketing campaign or have a piece of copy that completely fails, but are you going to let that keep you pinned to the mat or are you going to get back up and go another round? Just some food for thought. I’d like to hear your thoughts, were there times you felt pinned, but you had to just get back up and go after it again? If so, I’d like to hear them.
To your success,
If you take a moment to consider your branding there are a few things you will want to take in to account. First, are you looking to develop a brand for a company or for yourself? There are advantages to either option. If you develop your brand as a company think of Google or Apple, then you can work behind the scenes and develop an asset that you can then sell or leverage later. On the other hand, if you develop yourself as a brand, think of Steve Jobs, Rich Scheffrin, or Jay Abraham. In this case, people get to know you and you can present yourself as an instant celebrity. This allows the authority of your name and your brand. Let’s say you were to author a book, then people might be willing to buy from you because they trust your recommendation and they trust your backing of other products as well. Furthermore, when you cement your branding, whether as an authority or as a company, you gain your market share of the clients attention and that is a valuable commodity indeed.
So which is better, branding yourself or branding your company? The best scenario is that you do both, but again, it all goes back to what you are looking to do. For example, Michael Masterson is well known as a marketer, investor, and all around businessmen. He runs the company Agoria publishing, which is known for publishing, investment, health and wellness and self-improvement newsletters. Their USP, or unique selling proposition, is that they want their readers to be healthy, wealthy, and wise. As for Masterson, he is a well known author of many books.
So, in conclusion, consider your branding. Whether you want to brand yourself, your company, or both.
To your success,
P.S. – Speaking of books, I never want it said that I don’t write about what I don’t do. To this end, I have a new book coming in the near future. I will write more on this in future blog posts. Also, I want your feed back, what experiences have you had with branding, do you have any tips or advice? If so, please feel free to leave them in the comments below.
-On-line, on-air, in your pocket.-
-Call, click, text.-
What do these two phrases have in common? They both have at their core, ease of access or interaction.
The first one is a spot used by Glenn Beck to indicate all the ways that people can interact and listen to his content. The second was a liner used by Radiou during their last unleash the music campaign, to indicate all the ways that people could donate to their station.
What can we draw from these two examples of marketing? First, in both cases, they didn’t belabor the point, they condensed their message in to one line, three words in length, but you know exactly what they are trying to get across, and you know exactly how you can choose to interact with them.
Second, they have an option for all the needs of their market. In the case of Beck, he makes it clear that “You can listen to me wherever you want”, weather it be on the radio, on line, or in your pocket with a smart phone, or tablet device. In the case of radiou, they listed in that short liner just how people could donate to support their station and cause. What’s the point?
I believe it comes down to two things. First, people will listen- IF you give your content to them the way they want it. I spoke on this before in previous blog posts, so I won’t belabor the point, but I see these statements as solid reminders of what we should strive for in our marketing. Second, people will buy if you make it easy for them. In the case of radio, people had multiple options to speak, or donate to them, which again goes back to, “Don’t just give me your content, or ask me to part with my money, but give me your content the way I want to receive it, and make it easy for me to pay you the way I want”.
Finally, what we are dealing with, is a matter of control. Both of these campaigns offered their market base a sense of control and the ability to choose. If you can do that, then you are gaining a foothold in the mind of your customers and prospects.
I’d love your thoughts on this!
What do you think of when you think of failing at something?
Do you kick yourself? Does it set you back to the point where you want to give up? Or does the thing you failed at only make you want to try again?
Have you ever tried to sell something, and failed to close the contract or sell the product? There is a saying, “Fail Fast”. Don’t take the mindset that failure is not an option, let it become one, and learn from the failure.
In your business, let yourself fail, only then can you find the broken links in your process, and fix them. Once that is done, you can move on, and find you are selling more products and services. You will also find that through this process, you are becoming a better person.
Give me your thoughts on this by leaving a comment below.
To your success, Teresa Blaes
P.S. – Tomas Edison, when he was trying to invent the light bulb said the following, “I have not failed, I’ve just found 10000 ways that won’t work.”