One of the biggest barriers you will run in to, when starting a blog is the fear of writing. It is a fear we all have to one level or another, and the fear was placed in us in school. When we first started going to school, [Read more…] about The dreaded first blog post
“Give me six hours to chop down a tree, I’ll spend the first four sharpening my axe.” – Abraham Lincoln.
It doesn’t matter what you do, whether working in a job, or working on your business, you need to hone your skills. If you are an author, you need to write, daily if you are a musician, you need to work your craft. Its been commonly said, that to master a skill, you need to preform that skill for at least ten thousand hours. Now, I don’t know if that is true, but I do know that you need to do what ever you do, consistently, with out fail. Not just have a skill, but a habitual skill, that others can count on you to do, regardless of anything else that may get in your way. Now, how can you use this practice in your business? As yourself, what skill am I good at, that I can be better at. Then, how can I use that skill, to move my business forward? I know for me, I study marketing, in all its forms I focus on on line, but even that, takes many forms, and is shifting, with the mobile trends. I study them, and do my best to write about them in various formats, weather that be here on this blog, or in books, or in my social media spaces. How can I do it better? Obviously, get the books out, write more blog posts, and make sure that people are seeing the content. In short, take consistent, daily action.
Have you done the same? Have you sharpened your axe? If so, leave a comment in the box below, and be sure to share this post, if you found it useful. To your success, Teresa Blaes
I was like any other kid growing up, I had to go to school to get a good education, so I could go to college and get a good job. When I was young, I went with it, but as I grew older I wasn’t so sure I wanted to go to college. I didn’t know what it was I wanted, but college wasn’t it. The truth was, that I was an entrepreneur at heart, I just didn’t know it yet. The truth was that I wanted to make my own way. I didn’t want to spend my life working a 9-5, doing the same drudgery every day. I should have realized this when I found more passion in creative writing than in science, or math. It is my firm belief that I learned more outside of school, than I ever learned in it.
How many people are like me, but still haven’t learned this truth about themselves? How many grew up being told they had to do a, b, and c, if they ever wanted to make it in this world? Furthermore, why are they told this? The answer I believe comes from three factors. First, their family. They may raise them with a set of moral values, as they should but for the most part, unless they were raised to think outside the box, they will transfer what they know down to their children. Second, the system itself. It is the law that you must send your child to school and if you don’t, you are punished. Why is this? They want to create employees, not thinkers, not entrepreneurs. When someone graduates high-school, they have little to no financial education. Why? They want people to go to work, do their tasks, pay their taxes and be contented to fit in a predetermined, prearranged path. However, you don’t have to do that. You don’t have to go along, because it’s the only way to do things. To be clear, I’m not advocating not paying your taxes, I’m advocating thinking as someone who can create value for the world, not just act as directed to receive a pay check, that may go away should you lose your job. I’m saying you need to take the time to educate yourself, take the time to get a financial education, learn what it takes to start, and grow a business. That, is what I will be speaking on. There are of course many ways to go about doing this, and I will cover many of them.
For now give me your thoughts. Were you told you had to get a job growing up, or did you know you were meant to be an entrepreneur? You can leave your feedback in the comment box below.
Here are three things you can ask, to fill out your market profile. Now, you may ask what is a market profile? Well, the more you know about your prospect, or customer, the better you can craft your messages to them, in your advertising, in your on line marketing, in every piece of marketing you write, speak, or show in your videos. So, lets get to it, shall we?
First question, what keeps them awake at night? What keeps them reaching for the anti-acids at night, because they are stressing over it so much that it is giving them heart burn? Second question. What are they angry at, and who are they most angry at? Remember, your product or service must relieve their pain, and people like to blame things, or others for their pain. So, ask what makes them, when ever they think about the problem, want to slam a fist in to the person’s face, or react in an outburst of rage? Question three. What do they secretly desire? What is that one thing, that they most want, eve if they don’t tell anyone, or make it public? Bonus question What do they fear the most? People buy, out of fear of loss, fear of pain, or other sources of fear. Do you know what your target market is most afraid of? And further, do you know how your product or service can relieve those fears? Again, these are just a few of the questions you can ask, and there are more, that you will find in my up coming book. Do you have any questions I may not have thought of? Do you have any thoughts about the art of knowing your market? If so, leave them in the comment box below this post.
To your success, Teresa Blaes
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When the Mexican mafia wants a law passed, and a politician says no, they will then show up to the person’s house, with a bag of gold, and a gun. Why, to offer the person a choice, gold, or lead. Now, while I don’t agree with that sort of working, it does bring something out that you can apply to your business. When you are working on a project, maybe you want to offer a new product, or service, you have to set deadlines, hard, set in stone deadlines, that no matter what, this will be done, at this time, on this day. If you just say ‘oh, yeah, I didn’t finish it today, I’ll do it tomorrow’, you are allowing yourself to slack off. Now don’t get me wrong, I write this as much to myself as anyone. If you want to grow, and see your business move forward, you have to hold yourself to those lead, or gold deadlines. Do you agree? If not, leave me your feedback, and even if you do, I’d like your thoughts as well.
To your success, Teresa Blaes.
p.s, if you found this post useful, please share it on the social media channels.
One of the most important, trust building moves you can do in your business is to offer a solid guarantee. People can be skeptical and they can often times think that on some level, they will lose money with your product or service. They fear that your product will not give them what they want. It is your job to sell them, to to reassure them, that your product will in fact meet their needs and if by some chance it doesn’t, you are willing to take all the risk on to your shoulders. In fact, you care about them so much, that if they feel at all that the product or service they bought from you, doesn’t deliver on its promises, then you are willing to go that extra mile. You are willing to give them that guarantee, a refund, perhaps free services until they feel you have met the obligated promise, something. This is about getting into the head of your prospective buyer, and overcoming their objections that they already have, as they read your copy, or listen to your sales pitch, or how ever you are delivering your offer So, what is a good example of a solid over the top guarantee?
How many times have you watched one of those late night infomercials and they say to try it for thirty days or more and if it doesn’t clean your floor, take out the dog, and put out the cat, then just call us, and receive a complete refund, no questions asked. Now, that is a fairly decent guarantee, but it may not be enough to make them take the leap, and buy your product. How can you put it over the top? Let’s go back to those late night infomercials. What else do they say? You can keep the extra special bonus we sent you and in some cases the product itself, with no questions asked. That is a powerful statement. There is a chance of being burned, but that is the risk of business and if you have truly delivered a valuable service to your customers, then chances are likely that you won’t have to give them a refund. That is not saying you will not have to, but if you do it’s quite alright, because you said you would take the risk and they know they can trust you and just because they say no to this product, that doesn’t mean they will say no to future ones. So, that said, how are you going to implement this in to your business? Do you have a guarantee? If so, how can you make it better? Please feel free to leave a comment below, and if you found this useful to you at all, please feel free to like and share it.
To your success, Teresa Blaes