So, in the game of football, there are two classes of teams. Those who play well and those who don’t.
I have to give it up to my Arizona Cardinals. Go Cards! Anyway, back to business.
What, is the difference between a good football team, and a not so good one? They all have the same goal, they all know that is their job to score points, and prevent the other team from doing so. Do that well enough, and you win the game. But, what’s the difference between them?
I believe the answer lies in this. Every week the teams practice. They work on the fundamentals, they work on shoring up their weaknesses, and they repeat the basics. Protect the quarterback, block the defense, pass the ball down the field, and the receiver practices catching the ball or when necessary, runs the football. Those who do these things do well.
What does this have to do with you, and your business? It’s simple. You can do the same things as any would be business owner, but business owners who strive to be better, are those who work on the basics again, and do well.
So, what are the basics in business?
Simply put, Know your market, know your product, know the people around you, or if you are doing this thing alone, know what you need to do next to get your product to your market.
When boiled down; Find the need in your market, and fill it. It is those who understand this and can consistently do it, in the end get the big wins. Heres a quick video that covers the business basics
It’s Your Turn
What do you think? Are there things you know you need to do, that you need to get better at, and that you aren’t doing now? if so, commit to shoring up your weaknesses. If it’s a weakness in your market, take the time to learn exactly who your market is. If it’s a weakness in your product, take the time to make your product or your service better. If it’s a matter of knowing what you need to be doing next, ask yourself these 3 questions. Is this something I can delegate off to someone else? Is this something that I am doing, that I shouldn’t be doing? Is there something I can hire out, thus beginning the prosses of working on my business, not in it?
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To your success,
P.S. We covered knowing your market, and hiring out on the small business nuzzle podcast