A sell is no good, if it doesn’t solve a problem. Do you know the needs or problems with in your market? No, not the problems you think your market has, but the actual problems with in your market, that keeps them awake at night? Further, do you know if your product even meets those exact needs? If not, why not? Now you might answer, “because I don’t know how to find out.” And, if that is the case, then you found this post at just the right time, because I’m going to give you three ways, to find out the needs, wants, desires, and problems with in your market, and further, I’m going to show you how to turn those needs, wants, and problems in to actual product sells. First, it starts with a question. Set up a survey, and simply ask them, hey, what is your biggest struggle with, and fill in the blank right now. Example, what is your biggest struggle with weight loss, right now? Or what is your biggest struggle with investing right now? You can also ask how can I best help you achieve your goals in. How about this one, what is the worst part about for you? Once you get these questions answered, you can then offer something to your market that addresses these problems directly. So, the top three struggles in weight-loss and how to overcome them. But, that’s not the only way to find out what the market is asking, how about skimming Facebook, groups, for questions? Take a few of those questions, and answer them. And, there you go, another product. And last but not least, scan the answers sights. Google answers, yahoo answers, so on. Take all of these and use them to come up with a product that addresses the wants and needs of your market, and you have just created something that is directly targeted to the wants, needs, and desires of your market. So, have questions? Thoughts? Leave them in the comments box below.
p.s. This is just one of the things I address in my up coming book coming out at the end of the month. Stay tuned.
To your success, Teresa Blaes