One of the most important, trust building moves you can do in your business is to offer a solid guarantee. People can be skeptical and they can often times think that on some level, they will lose money with your product or service. They fear that your product will not give them what they want. It is your job to sell them, to to reassure them, that your product will in fact meet their needs and if by some chance it doesn’t, you are willing to take all the risk on to your shoulders. In fact, you care about them so much, that if they feel at all that the product or service they bought from you, doesn’t deliver on its promises, then you are willing to go that extra mile. You are willing to give them that guarantee, a refund, perhaps free services until they feel you have met the obligated promise, something. This is about getting into the head of your prospective buyer, and overcoming their objections that they already have, as they read your copy, or listen to your sales pitch, or how ever you are delivering your offer So, what is a good example of a solid over the top guarantee?
How many times have you watched one of those late night infomercials and they say to try it for thirty days or more and if it doesn’t clean your floor, take out the dog, and put out the cat, then just call us, and receive a complete refund, no questions asked. Now, that is a fairly decent guarantee, but it may not be enough to make them take the leap, and buy your product. How can you put it over the top? Let’s go back to those late night infomercials. What else do they say? You can keep the extra special bonus we sent you and in some cases the product itself, with no questions asked. That is a powerful statement. There is a chance of being burned, but that is the risk of business and if you have truly delivered a valuable service to your customers, then chances are likely that you won’t have to give them a refund. That is not saying you will not have to, but if you do it’s quite alright, because you said you would take the risk and they know they can trust you and just because they say no to this product, that doesn’t mean they will say no to future ones. So, that said, how are you going to implement this in to your business? Do you have a guarantee? If so, how can you make it better? Please feel free to leave a comment below, and if you found this useful to you at all, please feel free to like and share it.
To your success, Teresa Blaes