If you have never heard of crowd funding, basically it is where you post a goal that you want to accomplish and then ask others to help you fund that goal.
Mike and I have launched a crowd funding campaign to help pay to get to the Podcast Movement Conference. You can check out the details here.
I thought I would bring some of the things we have learned so far from launching our first crowd funding campaign.
First, have all your assets ready before hand. There are things you need to have ready going in to a campaign, such as add copy, graphics and a video. These things take some time to get ready. We did not have them ready so it took us much longer to launch — we wanted to have this ready to go at least a month and a half before we got it up and running.
Second, know beforehand how you intend to market your campaign. While I have a fair idea how to market something, there is an old saying from a good friend of mine; You can’t paint every niche with the same brush. Every time you launch, you need to have an idea of who you are marketing to. In this case, the focus is on getting it out to whoever will most likely spread the word about your crowd funding campaign, and who will most likely donate. In all honesty, this is testing my skills in different ways. That is of course a good thing.
Third and finally, be ready to adapt. No matter how much planning you do, nothing will work out exactly as you want it to. Something will creep up and you will need to adjust for it. Maybe you aren’t getting bids at first, maybe you aren’t getting traffic. Any number of things can go wrong, and with each one you have to be ready to react. While it can be a bit stressful, it is worth it in the end.
Do you have any experience with crowd funding? Is there something here I should have listed but didn’t?
I look forward to hearing your comments.