I got taken to marketing school
So recently Apple introduced the new Iphone 7 along with a new and improved Apple watch, as well as new wireless ear buds they have called Air pods.
Now, admittedly, when I first sat down to watch the Apple keynote presnentation , I was on the fence whether I wanted this new phone, or if I should just wait another year. After all, we are still paying off the ones we have, and we’d have to clean that up first. All that I was hearing, was not really making me want the phone, at all.
Then I sat down to watch the keynote and saw how they demonstrated the new Iphone model. I saw some features I wanted… First, the new phone is water resistant, and second, it has 4 speakers. They also said you could turn it up twice as much.
This last feature has me interested. One of the pain points I have with my current phone is that I can’t hear it over the shower. I overcame the problem by buying a new bluetooth speaker. Still it would be nice to have better sound from the phone itself.
Did you notice what I just said? I referred to one of my pain points, and how Apple met it.
This is is a quality marketing moment. They found something they could improve, and proceeded to do so. They also turned something that could have their buyers and fans at odds with them, because they removed the audio jack.However, they explained the reason why. Basically, they didn’t have enough room, to include it along with all the other new features.
I’m not sure if this will sell the phone, but with the overall package, I’d say the keynote was a success.
Finally, with the announcement of the Apple watch 2.0, which by the way, they succeeded on selling me, and I am hoping to get, and the new air pods, what we saw from apple, was pure marketing genus.. They told you who they are, they told you what they are doing, they told you what they had for you, and they told you when you could buy.
This was the basic points of a well-crafted sales pitch… and to that, I say well done Apple, well done.
I’d like to hear your thoughts… do you see any areas they could have improved, or did you see a well-oiled marketing machine? What can we learn from their marketing?
To your success,