Here are three things you can ask, to fill out your market profile. Now, you may ask what is a market profile? Well, the more you know about your prospect, or customer, the better you can craft your messages to them, in your advertising, in your on line marketing, in every piece of marketing you write, speak, or show in your videos. So, lets get to it, shall we?
First question, what keeps them awake at night? What keeps them reaching for the anti-acids at night, because they are stressing over it so much that it is giving them heart burn? Second question. What are they angry at, and who are they most angry at? Remember, your product or service must relieve their pain, and people like to blame things, or others for their pain. So, ask what makes them, when ever they think about the problem, want to slam a fist in to the person’s face, or react in an outburst of rage? Question three. What do they secretly desire? What is that one thing, that they most want, eve if they don’t tell anyone, or make it public? Bonus question What do they fear the most? People buy, out of fear of loss, fear of pain, or other sources of fear. Do you know what your target market is most afraid of? And further, do you know how your product or service can relieve those fears? Again, these are just a few of the questions you can ask, and there are more, that you will find in my up coming book. Do you have any questions I may not have thought of? Do you have any thoughts about the art of knowing your market? If so, leave them in the comment box below this post.
To your success, Teresa Blaes
P.S If you found this post useful to you, please like it on face book, and share.